Downtown Gainesville Strategic Plan Gainesville, Florida

Services Provided

Downtown Planning
Engagement

People Involved

Andrew Overbeck
Darren Meyer
Luis Calvo

Award

2024 FLASLA Award of Honor
2023 IDA Downtown Achievement Award of Excellence

Plan Document

Downtown Gainesville Strategic Plan

Considering the past, present, and future of Downtown Gainesville and its surrounding neighborhoods to strategically outline opportunities and move downtown forward

Through two years of close collaboration with the Gainesville community, MKSK and Development Strategies developed a Strategic Plan for Downtown Gainesville that aligns with and complements current plans and initiatives, builds on existing assets, connects with and uplifts adjacent neighborhoods, supports new residential and business opportunities, and focuses on specific steps for implementation. This community-based plan does more than set forth a collective vision for the future growth and revitalization of Downtown Gainesville. It also sets up a practical framework for implementation that will be sustainable and impactful.

Following the plan’s unanimous adoption by City Commission, City leadership immediately focused on enabling the first steps toward implementation. These steps included a two-day implementation retreat, led by MKSK, with City leaders, community leaders, and open public participation.

Through site tours with local residents and business owners, interviews with downtown stakeholders from peer communities, and detailed discussion regarding downtown place management, capital project funding approaches and supporting policy and legislation, the City and project partners are poised to make substantive progress towards the community’s vision for Downtown Gainesville.

The resulting plan is actionable and forward-thinking. Immediately following plan adoption, MKSK conducted an implementation workshop to begin to work on making improvements to Sweetwater Park and SW 1st Avenue, and forming a place management organization.